Dessigual.com :: Blog
Portafolio, Blog, Foto
Improving techniques
Published: May 04, 2009. By: ramm
For some time now, I have been finding out and learning how the different tools made by Google are working to improve the performance of websites. For example, results on web search and the well known “PageRank” that everyone wants. There are also many tools that will help us to develop better user interfaces and improvement of user experiences as well.
There are many interesting tools in Google, like Google Analytics, it lets us keep a detailed report full of information about the way a website is being used. I can check the visits daily, monthly, and even yearly. I see where they are coming from, which areas of the website my visitors viewed, how long they stayed, and also I am able to see the last page they viewed in the web site. I think it’s a pretty nice report for those of us who really want to know about our users interests in a website.
Google also has Google Webmaster Tools. This is a set of tools used to understand how to enhance performance, PageRank, and everything you may need to develop a better website. On the other hand, there are Google Ads (AdWords). I’ve been working on AdWords very recently and I’m in the process of looking at a specific case, although I have already worked with this before with good results.
The knowledge of all these tools will allow a better advantage of the available internet resources. We can transfer all knowledge to our clients making the websites better for them.
I’ll be posting the results of the information I have been learning in the next entries.
