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Scarecrow websites
Published: December 03, 2009. By: Randy
More times than once or twice when browsing website, I have found them to be very confusing. I can be reading along trying to follow the cues in a website to order something, and get totally lost.
Sometimes I have surfed a page to try and find something that is advertised on sale and there’s no button or shortcut to that sale. I don't understand what the company is trying to communicate with that.
Are they trying to make me look at every single thing on the page to get me to the one item that I want?
Wouldn't it be much easier to let the user go straight to the item they are looking for to buy it?
If you want them to buy something else I'm sure the customer will search for other items in the website. I wish they would make these buying websites easier to navigate.
I wonder what I could say to a designer to make him understand that It would be much nicer to get through a website without starting over again and again.
I've gone to a website and become very frustrated with it, trying to attempt an online form as many as 3 times to get all the information that they are asking for correct. Sometimes the mistake can be so minute that it takes a magnifying glass to find it, and even take me to a totally blank form to start over.
Sometimes I just say I'll go somewhere else to get this... I don't have time to fight with this right now. This company pretty much just lost a sale.
Sometimes I have gone to a website that is just too involved to navigate. I have even clicked on something that has taken me totally off the beaten path and left me wondering what the hell am I going to have to do to find what I'm looking for.
Most people that are shopping online are doing it for a reason. They don't want the hassle of having to stand in lines, or dealing with people. I think it should be easier to shop online. I don't want to go to a website and be hassled with stupid questions, or having to navigate a whole website just to get a good deal on an ad in the front page. I want to be able to get in and get out.
Keyword: Convenience!
Remember, the whole purpose of buying online is just that. Not a big hassle to get data entered into a form, or searching a whole site for one thing. It can be maddening.
Designers and Companies! Think about the user that is not computer friendly, Not computer experts that can whiz through any website nightmare!
Ramm
That's right. I wish companies realize that user experience is everithing on the internet.
December 03, 2009.